The blog
Notes on marketing that actually moves the needle.
Practical breakdowns of digital strategy, SEO and AI driven marketing, written from real campaigns, not theory.
SEO
SEO for Service Businesses: A Practical Beginner's Framework
A no fluff SEO framework for service businesses, from banks and insurers to agencies and consultancies, covering keyword research, on page basics and content that actually ranks.
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AI Marketing
5 AI Powered Marketing Tactics Every Small Business Should Use in 2026
Five practical, AI driven marketing tactics small businesses can implement now, from creative testing to lifecycle email, without hiring a data science team.
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Digital Strategy
How I Cut a Bank's Website Bounce Rate From 37% to 5.7%
A practical breakdown of the content and user experience changes that took a commercial bank's website bounce rate from 37% down to approximately 5.7%.
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