Building marketing systems that outlast the campaign.
I've spent the past seven years helping banks, insurers, microfinance institutions and consumer brands turn digital budgets into pipeline instead of vanity metrics. My work spans digital strategy, social media management, paid media, content and campaign analytics, always tied back to a business outcome a client can measure.
Some of the results I'm proudest of: cutting a leading Ugandan bank's website bounce rate from 37% to 5.7%, growing a microfinance bank's social audience by more than 50,000 followers, and lifting campaign engagement by up to 80% through data driven strategy rather than guesswork.
I studied Accounting & Finance at Uganda Martyrs University, which still shapes how I think about marketing: as a budget to be managed responsibly and a return that has to be provable, not just a set of impressions on a report.
What I bring to a marketing team.
Digital Marketing Strategy
Building integrated strategies that connect brand goals to measurable campaign performance across every channel.
Social Media Strategy & Management
Managing brand presence across LinkedIn, X, Facebook, Instagram, TikTok and YouTube with a consistent voice and platform appropriate content.
Content Strategy & Brand Storytelling
Planning and producing content that builds brand trust and turns audiences into engaged, loyal communities.
Campaign Performance Analytics
Using digital analytics tools to track what is working, catch problems early and continually refine strategy.
Lead Generation & Conversion Optimization
Designing funnels and user experience improvements that convert traffic and leads into real business results.
Paid Media Strategy
Planning and executing paid campaigns across social and search platforms to drive qualified demand.
Influencer & Media Collaboration
Building influencer and media partnerships that extend brand reach while keeping credibility intact.
Budget Management & Marketing ROI
Allocating marketing budgets for maximum return and reporting results in terms leadership actually cares about.
Career timeline.
Digital Executive
Zeus The AgencyLeading digital marketing and communication strategy for clients across banking, insurance, hospitality and FMCG. Campaigns have delivered an average engagement increase of 40% and a revenue uplift of approximately 25%.
Digital Marketing Strategist
FreelanceProvided digital marketing strategy consulting to businesses across finance, hospitality and consumer sectors, improving campaign return on investment by approximately 45% through data driven performance monitoring.
Digital & Social Media Specialist
dfcu BankManaged digital communication and social media strategy for one of Uganda's leading commercial banks. Reduced website bounce rate from 37% to 5.7% and generated over 2,000 qualified leads.
Digital Marketing Officer
FINCA Uganda LimitedManaged digital marketing for a microfinance bank operating across emerging markets. Grew the social audience by more than 50,000 followers and increased website traffic by 35%.
Direct Sales Representative
FINCA Uganda LimitedDrove brand growth through direct engagement, opening over 900 accounts in a single year and organizing more than 40 community partner events.
Formal education.
BS Accounting & Finance
Uganda Martyrs UniversityBuilt a foundation in financial analysis and strategic decision making that now informs how I manage marketing budgets and measure return on investment.
UACE
Merryland High SchoolUganda Advanced Certificate of Education.
UCE
Baptist High SchoolUganda Certificate of Education.
Certifications.
AI Marketing
Great LearningApplied AI driven techniques to campaign optimization and customer engagement.
Principles of Creative Writing
AlisonStrengthened brand storytelling and content craft.
Diploma in Supervision
AlisonTeam leadership and people management fundamentals.
Marketing Analytics
Great LearningAnalyzing campaign data to inform strategy and prove return on investment.
Facebook Business Manager
Great LearningPlatform level expertise in Meta's ad management and reporting tools.